PROMOTIONAL PRODUCTS WORK!
According to research studies sponsored by the PPAI (Promotional Products Association International), promotional products reach, relevance and impact are unsurpassed…
Reach:
71% of an audience consisting primarily of business people reported having received a promotional product in the last 12 months. Of this group, 34% had the item on their person.
Recall:
76% of respondents could recall the advertiser’s name on the product they had received in the past 12 months.
Impress:
52% of respondents did business with the advertiser after receiving the promotional product.
52% of participants reported their impression was more favorable after receiving the item.
Integrated Marketing:
Adding a promotional product to the media mix generated favorable attitudes towards a print ad in all cases.
* Source: 2008 Promotional Products Fact Sheet
Why use promotional products? A recent research study conducted by the Advertising Specialties Institute measured the impact of advertising specialty products…
Instant recall:
More than 8 out of 10 (84%) respondents remembered the advertisers of the promotional products they’ve received.
Very impressionable:
42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
It’s all business:
Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
Pens are in:
Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags.
User-friendly:
The majority (81%) of promotional products were kept because they were considered useful.
Staying power:
More than three-quarters of respondents have had their items for more than 6 months.
Bag it!:
Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. They also deliver the most impressions: Each bag averages 1,038 impressions per month.
Most impressive:
The average CPI of an advertising specialty item is $0.004; as a result, marketers get a more favorable return on investment from advertising specialties than nearly any other popular advertising media.
* Research provided by the Advertising Specialty Institute, Copyright ©2008, All Rights Reserved.