At Concept, we recommend a well-rounded approach to marketing by investing in products that help build brand recognition and help you build trust with prospective clients. While digital marketing is very important in the landscape of promoting your business, don’t leave behind some tried-and-true traditional marketing strategies. Leveling up your marketing does not require a […]
Archive | Business
Marketing Concepts 101
Marketing Concepts 101Whether your business is well established or hasn’t sold its first product, creating a fresh marketing plan is the first step toward future success. Here we lay out three of the fundamental concepts that we use to help our clients succeed with their marketing objectives. 1. Understand the Market A good marketing plan starts with […]
Red, Yellow and Green Clients
Red, Yellow and Green ClientsKnow your Green, Yellow and Red Clients. What are Green, Yellow and Red clients, you may ask? And what does this have to do with marketing? Good question! This is one of the pivotal things I learned as I was starting out in business. A Green client is someone who not only brings their business […]
Should you be trying to “close” the sale?
Should you be trying to “close” the sale?I was reading a blog article from Emyth tonight. The article really resonated with me because I have never believed in or pursued being a “hard salesman”. What I mean by “hard sales” is putting pressure on your clients to make a decision immediately, coercing them, or thinking of only what you get out of it whether or not […]
5 Things Millennials Expect from Retailers
5 Things Millennials Expect from RetailersDigital marketing and branding has changed a lot in the last few years. Even the older demographic have changed what they expect from the companies that they work with. It used to be that the loudest or the more “in-your-face” marketing was considered the best. Now it has completely turned upside down and it is the businesses […]
How Design Affects Our Everyday Lives: Fonts
How Design Affects Our Everyday Lives: FontsIt is interesting how design affects our everyday lives. The following excerpt from Subliminal is a great example of why we do what we do. The unconscious elements will often determine whether or not prospective clients even give you the time to earn their business. Here’s an example of how important fonts are in making your branding effective or non-effective. “…participants […]
Simple Concepts: Top 10 Marketing Strategies for Small Businesses
Simple Concepts: Top 10 Marketing Strategies for Small BusinessesI often get asked, “what is the best types of marketing for small businesses”? This actually is a tough and very broad question. There are so many things that lead to a successful marketing campaign or strategy. Although it is hard to pinpoint one marketing strategy that works for all businesses all of the time, […]
Simple Concepts Book Review: The Entrepreneur Mind by Kevin Johnson
Simple Concepts Book Review: The Entrepreneur Mind by Kevin JohnsonI am always reading books, especially books on marketing and business development. There are a lot of good books out there and some great books. Anytime I read a book that I think is great, I will share it here. I hope that you, as a business owner will take advantage of these book […]
FAQ
FAQWhy did you start this business? I started this business because I saw a need for small businesses to have their own personal marketing department, without having to staff it. I managed a sign department for a small business before starting CDS and I learned a lot of valuable lessons from interacting with clients. Most […]
4 Branding Lessons Every Small Business Should Know
4 Branding Lessons Every Small Business Should KnowWhen you’re branding your company and you’re just starting out, you obviously want everything to go smoothly. Unfortunately, there are some easy branding mistakes to make along the way. Here are some of the common mistakes that new businesses make regarding their branding. Avoid them at all costs. 1. You don’t have a clear understanding […]