Comfort Price

President and Founder

If you’re looking to grow your business, Comfort is a great person to connect with. As the founder, Creative Director, and head of Sales at Concept, she guides the design direction, holds high quality standards, and sets the vision for the shop, all while trusting an incredible team to own their projects from start to finish. She knows the product catalog inside out and loves jumping in on tricky projects or big ideas.

Born in Kenya and raised in Silver Spring, Maryland, Comfort met her husband and business partner, Steve, in high school. When Steve moved out to Montana for graduate school at MSU, Comfort followed soon after—and Montana has been home since 2002. Outside the shop, she’s usually spending time with her daughter, gardening, hanging out with her chickens and cats, or exploring new trails and creeks.

What keeps her excited to show up every day is the team and our customers, many of whom we’ve been working with for over 20 years! Running a small business always comes with its challenges, but she loves working alongside people she enjoys and trusts, while watching them grow into their own expertise.

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