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Why are promotional products a worthwhile investment? Here are a few reasons.
71% of an audience consisting primarily of business people reported having received a promotional product in the last 12 months. Of this group, 34% had the item on their person.
76% of respondents could recall the advertiser’s name on the product they had received in the past 12 months.
52% of respondents did business with the advertiser after receiving the promotional product.
52% of participants reported their impression was more favorable after receiving the item.
84% of respondents remembered the advertisers of the promotional products they’ve received.
42% of respondents had a MORE favorable impression of an advertiser after receiving the item. And nearly a quarter (24%) said they are MORE likely to do business with the advertiser on the items they receive.
It’s all business:
Most respondents (62%) have done business with the advertiser on a promotional product after receiving the item.
Pens are in:
Writing instruments are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps, and bags.
The majority (81%) of promotional products were kept because they were considered useful.
More than three-quarters of respondents have had their items for more than 6 months.
Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. They also deliver the most impressions: Each bag averages 1,038 impressions per month.
* Research provided by the Advertising Specialty Institute, Copyright ©, All Rights Reserved.