Case Study: burchell wolf Safaris
SCOPE
Logo
Design
Apparel
Printing
Website Dev
SEO
PPC
LOCATION
Namibia, South Africa
Burchell-Wolf Safaris is a premier hunting and wilderness safari company operating on a 45,000-acre private concession in Northern Namibia, just south of Etosha National Park. Co-owned by third-generation professional hunter Scot Burchell and lodge manager Katie Wolf, the company has built a reputation for ethical, sustainable, and unforgettable safari experiences — complete with luxury accommodations, traditional game cuisine, and access to some of Namibia’s most pristine wilderness.
As Burchell-Wolf grew, they needed a brand and marketing presence that could match the quality of their experience and speak to a high-end, international clientele. Their goal was to create a cohesive identity that could carry across everything — from their website to the materials guests hold in their hands at camp.
As a result of working with Concept, Burchell-Wolf Safaris has a polished, cohesive brand that works across every touchpoint. From a custom logo and immersive website to printed collateral, a cookbook, and branded hats guests take home from Namibia — every piece tells a consistent story that reflects the caliber of the Burchell-Wolf experience.
Challenge
Operating out of Namibia, Burchell-Wolf’s primary market is North American hunters and adventure travelers — which means their most important touchpoints happen thousands of miles from home. Tradeshows, hunting expos, and client events across the US are where they win new business, and showing up with polished, professional materials is non-negotiable.
The challenge? Building and maintaining a brand presence that works across every channel – from Google search results to the tradeshow floor – while coordinating across continents on tight timelines. Reaching North American audiences requires showing up digitally through SEO and targeted Google Ads, as well as physically through print, apparel, and branded materials at key US events. When an expo is around the corner, there’s no room for delays or gaps in the brand experience. Concept has become a trusted partner in making sure everything is aligned and ready – from search rankings and digital campaigns to printed brochures, custom hats, and embroidered patches – wherever and whenever it needs to show up.
Result
Over the years, Burchell-Wolf has come to know that whatever they need – a new round of hats before a tradeshow, updated print materials, a Google Ads campaign before hunting season, a bump in search rankings, a fresh web page – Concept will deliver it on brand and on time. That kind of trust is what a long-term partnership is built on. They focus on running world-class safaris. We handle the rest.
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