At Concept, we recommend a well-rounded approach to marketing by investing in products that help build brand recognition and help you build trust with prospective clients. While digital marketing is very important in the landscape of promoting your business, don’t leave behind some tried-and-true traditional marketing strategies.
Leveling up your marketing does not require a huge budget. You would be amazed how simple it can be to make a meaningful impact in growing your business.
Here are a few traditional marketing ideas to boost your brand visibility:
Traditional Print Advertising
Over the last decade, we have seen a big transition to digital marketing. We’re all for digital marketing, as it is one of our core services of our business. What’s interesting is that people generally trust print marketing over digital marketing. Having well-designed flyers, postcards and business cards set you apart as an established business that invests in professionalism. That professionalism promotes an impression of trustworthiness and quality service. Using traditional print advertising alongside a digital campaign gives you a well-rounded approach to your next marketing campaign. While digital advertising offers great, cost-effective, and easily track-able ways to connect with your audience, local print campaigns are a great way to build trust with prospective customers.
Promotional Items for Customers
Promotional items (pens, clothing, hats, drinkware, etc.) given to customers are a great way to increase the longevity of the relationship, promote brand recognition and top-of-mind-awareness. A branded article of clothing will make around 6,100 impressions in its lifetime and will have a longer-lasting impression over almost all other kinds of brand promotion. Along with their long-term impression, promotional products also leave a more positive impression. Did you know that customers under the age of 55 prefer promotional products over any other form of advertising? Giveaways don’t have to be expensive, but they should be useful! Useful products have a higher ROI (Return on Investment).
Gifts for Employee Appreciation
Did you know that something as simple as employee/team member appreciation gifts can decrease your turnover and improve your employee morale? We all want to keep our great team members! They need to be reminded that they are appreciated and valued for their contribution to our businesses. We have worked with a bunch of companies that use apparel and promotional products as a way to give bonuses or to appreciate a “job well done”. We have seen that these giveaways improve attitude and pride in their job.
Local Visibility through Vehicle Graphics
Why not turn your vehicle into an opportunity to grow your business? Vehicle graphics are one of the most cost-effective ways to get your brand recognized in the area you serve and in front of your prospective customers. Vehicle signage reaches a high number of customers at a very low cost-per-impression. If you are in the service industry, vehicle graphics are an important way to increase trust when you arrive at your customer’s home as well. And you never know who else in the neighborhood may need your services as well!
Uniforming for Professionalism
We talked about employee’s pride in their jobs. One way to create that is to provide high-quality, comfortable uniforms that everyone can feel good about wearing. Having your team show up in a uniform is not only great for team comradery but is an opportunity to build trust with your customers. A uniform shows people that a person is part of a larger and trustworthy company. It gives them the reassurance they will be taken care of. If your company is serving people inside their home, it’s even more important to take the time to build trust by showing up in a vehicle and uniform that gives them a positive impression of your company.
Trade Show Displays
Showing up to a trade show with a professionally designed booth space is not only an opportunity to talk to potential new clients face-to-face but also to build trust by having your brand thoughtfully represented. Trade shows are highly targeted niche audiences and give you exposure to the right people. Choosing a high-quality booth, within your specific budget, will leave an impact with potential customers and give you a high return on investment.
Another way to increase the effectiveness of your booth is by adding print marketing. This a great way to help people remember you after they leave your booth. It is also a great tool to explain to people how your company can serve them even if you don’t get a chance to talk to everyone.