I am always reading books, especially books on marketing and business development. There are a lot of good books out there and some great books. Anytime I read a book that I think is great, I will share it here. I hope that you, as a business owner will take advantage of these book recommendations because they will really help you get your business to the next level. In this day and age, we can basically get an advanced degree, without the debt, by reading great books. There are many entrepreneurs who have succeeded and they are nice enough to share their experiences with others through their books. I don’t agree with everything in this book but I think it is a really valuable read and I could have written some of these sections myself because I have experienced and can attest to their truth. Below are a few of my favorite points that I hope will inspire you to read this book yourself!
These are some of my favorite points. I included some quotes directly from Kevin Johnson and then I added my own “Challenge”. I hope you find them valuable as well!
- Think Big. An example of “thinking big” is that instead of targeting only the students on your campus, think about ways to target colleges all across the nation or world. Comfort’s challenge to you: How can you expand your reach with the things you are already doing for your current location?
- Work on your business instead of in your business. Until an entrepreneur’s company runs without the founder, that person is just self-employed. The unfortunate reality for millions of entrepreneurs is that their business depends on them way too much. Doing everything in your business leads to a quick burnout, and keeps you from working on your business instead of in it. Comfort’s challenge to you: How can you create systems in your business that take you out of the day-to-day and empower your employees to take the reigns and keep the business running like a well-oiled machine?
- Do what’s most important first. Doing the tasks that are the most important in business is counterintuitive. Normally these tasks demand more time, energy, and focus than we care to give. Thus, we avoid them, doing those simpler tasks that don’t really have a major impact on our business. As you bask in the happiness of having crossed off another menial task, the more important tasks are being pushed further down your to-do list and often forgotten. Comfort’s challenge to you: Don’t let the urgent get in the way of accomplishing the important. Set aside time every day to get the important business development tasks done or else they won’t ever get done. These business development tasks are things like setting up/fixing business systems, looking over your financials, planning your marketing goals, planning your growth goals, employee training, etc.
Kevin Johnson included “100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs”. You can read it start to finish or you can read the sections that are appropriate for your business life right now. I would recommend this to any business owner who wants to take their business to the next level. I know it reinforced some of my own thoughts, made me think of things I hadn’t before and motivated me to move forward and pursue growth.