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Red, Yellow and Green Clients

Know your Green, Yellow and Red Clients. What are Green, Yellow and Red clients, you may ask, and what does this have to do with marketing? Good question! This is one of the best things I have learned and implemented into my business from a marketing standpoint. A Green client is someone who spends lots of […]

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5 Things Millennials Expect from Retailers

Digital marketing and branding has changed a lot in the last few years. Even the older demographic have changed what they expect from the companies that they work with. It used to be that the loudest or the more “in-your-face” marketing was considered the best. Now it has completely turned upside down and it is the businesses […]

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How Design Affects Our Everyday Lives: Fonts

It is interesting how design affects our everyday lives. The following excerpt from Subliminal is a great example of why we do what we do. The unconscious elements will often determine whether or not prospective clients even give you the time to earn their business. Here’s an example of how important fonts are in making your branding effective or non-effective.  “…participants […]

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Feed Cafe - Aluminum lettering

Feed Cafe – Opening!

The owners of the Nova Cafe have started a new venture, The Feed Cafe. It is due to open this week. We were able to help the Feed Cafe with their new signs for their new location, the Kirk Homestead or what most people know it as: “The Red Barn”. We used an aluminum, custom […]

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Why did you start this business? I started this business because I saw a need for small businesses to have their own personal marketing department, without having to staff it. I managed a sign department for a small business before starting CDS and I learned a lot of valuable lessons from interacting with clients. Most […]

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