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Archive | Business

Marketing Concepts 101

Marketing Concepts 101

Whether your business is well established or hasn’t sold its first product, creating a fresh marketing plan is the first step toward future success. Here we lay out three of the fundamental concepts that we use to help our clients succeed with their marketing objectives. 1. Understand the Market A good marketing plan starts with […]

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Red, Yellow and Green Clients

Know your Green, Yellow and Red Clients. What are Green, Yellow and Red clients, you may ask, and what does this have to do with marketing? Good question! This is one of the best things I have learned and implemented into my business from a marketing standpoint. A Green client is someone who spends lots of […]

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5 Things Millennials Expect from Retailers

Digital marketing and branding has changed a lot in the last few years. Even the older demographic have changed what they expect from the companies that they work with. It used to be that the loudest or the more “in-your-face” marketing was considered the best. Now it has completely turned upside down and it is the businesses […]

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How Design Affects Our Everyday Lives: Fonts

It is interesting how design affects our everyday lives. The following excerpt from Subliminal is a great example of why we do what we do. The unconscious elements will often determine whether or not prospective clients even give you the time to earn their business. Here’s an example of how important fonts are in making your branding effective or non-effective.  “…participants […]

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FAQ

Why did you start this business? I started this business because I saw a need for small businesses to have their own personal marketing department, without having to staff it. I managed a sign department for a small business before starting CDS and I learned a lot of valuable lessons from interacting with clients. Most […]

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4 Branding Lessons Every Small Business Should Know

When you’re branding your company and you’re just starting out, you obviously want everything to go smoothly. Unfortunately, there are some easy branding mistakes to make along the way. Here are some of the common mistakes that new businesses make regarding their branding. Avoid them at all costs. 1. You don’t have a clear understanding […]

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What Sets Us Apart

We get this question often…Why should we use you when there are so many options out there?  These are some of my answers to their questions… General Info: We are a one-stop marketing studio/boutique. We do everything from marketing consultations, design, printing, signs, website development, promotional products and clothing/apparel. We pair small-town customer service with […]

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