SCOPE
Merchandising
Uniforming
Website Development
Fulfillment
LOCATION
Bozeman, MT
Jackson, WY
Blue Collar Restaurant Group is a family-run organization that always puts service first. They hope to make the communities they live in more welcoming and inclusive to all people one plate at a time. They are known for delicious restaurants across the western U.S. such as Sidewinders American Grill, Tanglewood Grill & Tap, Hachi Sushi Pub, and Liberty Burger.
BCRG did a great job establishing the reputation of their restaurants, and they sought to support their managers and team members by outsourcing their uniform management. The managers and owners were spending too much of their valuable time ordering, processing, and distributing employee uniforms. Concept provided a fulfillment program that incorporates online ordering, apparel fulfillment and distribution, warehousing, and design to make uniform management easier.
Once uniforming was streamlined for the managers, BCRG could focus on expanding their marketing reach through merchandising. Retail product sales are a great way for customers to connect with a brand and take home a memory. Concept contributed by providing new product designs and production for hats, hoodies, drinkware, and other promo items to be sold in-store.
Challenge
Blue Collar Restaurant Group has opened five restaurants in Bozeman in just six years. With this rapid growth, the owners and managers have a lot on their plates. In addition to running the restaurants, they also have to worry about warehousing, inventory management, and ensuring uniforms meet their brand standards. Marketing and brand building can easily be put on the back burner when day-to-day responsibilities take precedence; BCRG, like many fast-growing companies, needed a trustworthy partner to hand-off these important tasks to.
Result
BCRG partnered with Concept to remove headaches that come with uniforming and merchandising tasks in restaurant management. Concept was able to set up an efficient system that ensured employees have their all-important uniforms when needed. BCRG now has merch that fits their brand and connects with their loyal customers. BCRG can rest easy knowing that their uniforms and merchandising are taken care of so they can do the important work of serving their customers.
